Our story
OUR MISSION
In our workshop, creativity is at the center of our approach. No matter your style, whether refined or casual, we will surprise you with our tailor-made creations that suit you. And to all those who wish to protect their heritage, we offer solutions for the repair and lasting conservation of your most precious ornaments.
VALUES
Creativity: always create with the passion of our beginnings. To renew oneself and go even further. Have the eye to create new seductive jewelry. To be unique and original in the details, in our philosophy, in our service, in our presentations and everywhere in the store.
Desire: to invite people to want to offer themselves or to offer a precious gift. Offer jewelry that allows our customers the desire to express their love and ardor for their feelings for an important person in their life.
Experience: sharing our knowledge with our customers. Guide them in the choice of their purchase according to their real needs, their habits and their rhythm of life. To be the reference in restoration and conservation of jewels.
Respect: at the base of all possible relationships. Be true. Be attentive and open-minded at all times. Be fair to everyone and have consideration for every customer.
Refinement: Embody elegance and distinction. The jewels are symbols of abundance, luxury, presence and prosperity. The brilliance and sharpness of the materials have a great influence on the manner and subtlety of wearing them.
Desire: to invite people to want to offer themselves or to offer a precious gift. Offer jewelry that allows our customers the desire to express their love and ardor for their feelings for an important person in their life.
Experience: sharing our knowledge with our customers. Guide them in the choice of their purchase according to their real needs, their habits and their rhythm of life. To be the reference in restoration and conservation of jewels.
Respect: at the base of all possible relationships. Be true. Be attentive and open-minded at all times. Be fair to everyone and have consideration for every customer.
Refinement: Embody elegance and distinction. The jewels are symbols of abundance, luxury, presence and prosperity. The brilliance and sharpness of the materials have a great influence on the manner and subtlety of wearing them.
OUR TEAM
Tanya Desforges, owner, jeweller, manufacturing, repair and sales consultant & official jewelry store succession
We shine, from father too daughter! For almost 40 years, La Forge d'Or has been offering dream and jewelry of highest quality to the public. Everyone as a very strong listening and respect philosophy. The wish of every visitor comes first. The owner, Tanya Desforges , is a girl, a woman of heart and a full-time mother. Today, she proudly carries the family torch. It's the beginning of a great adventure at La Forge d’or.
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Serge Desforges, founder of the shiny effect
Serge, who founded La Forge d'Or in 1982, has many arrows to his bow. In addition to being a jeweller, he is also a watch and clockmaker, a diamond dealer and very sympathetic. For years, he passed on his knowledge to the employees as well as to his daughter who now owns the jewelry store.
Serge is now retired. He knows that his third "baby" is between good hand with Tanya and her team. If you're lucky, you might bump into him behind the counter, one of his four.
Serge is now retired. He knows that his third "baby" is between good hand with Tanya and her team. If you're lucky, you might bump into him behind the counter, one of his four.
Sarah Claude, gleam manager
Sarah is our paperwork pro. Her great secretarial experience is so useful in managing the 1001 projects we have at La Forge d'or. Repairs, manufacturing, pieces orders, everything is managed and processed from her office. Initially, she worked for 2 years on occasion. Then, she has now been working full time for 3 years. She also has a talent for creating the perfect jewelry for every customer. She is truly passionate about jewelry! She surely had the bite by force of being around the Desforges family. Indeed, she is married to Tanya's brother, which makes her the daughter-in-law of Serge, the founder.
Vanessa, buyer of shiny things
Vanessa has been part of the team for almost a year now. She worked for a long time in specialized fashion boutiques. She is therefore an expert to put together perfect looks for any occasion! Do you have an important event? You need Vanessa to match beautiful jewelry to your outfit. She is also the one who makes all the orders for your favourite jewelry. Do you have a special order? It is Vanessa who will take care of ordering it, receiving it and placing it carefully in its packaging for you!
Christine, Dr of the shinning repairs
It was in 1998 that Christine did her DEP in jewelry. She also had the chance to perfect her craft with Serge for three years at the jewelry store. After she left, she joined a company that manufactures, among other things, arrhythmia catheters. You will therefore have understood that Christine masters meticulousness like no other! However, she really missed jewelry! The creative aspect, the mixture of colours, textures, etc. So when she got the chance to be part of the team again, she jumped in. She loves more than anything to bring your old jewelry back to life.
Vatché, doctor of brilliant repairs
Our jeweller Vatché is a true passionate man. The proof: he has been practicing the profession since the age of 10. When we asked him why he chose this profession, he replies that it was his destiny. His gentle and wise temperament makes him the perfect person to take care of repairing and pampering your precious jewels. But what he loves the most is when he can use his imagination and create new jewelry.
Andrée Ann, Shine Representative
Andrée Ann is our Globe-trotter, customer service expert! Former Flight Attendant and freshly back from Vancouver, she’s back home and ready to serve you with her contagious smile. She travelled the world and got inspired by different cultures in order to perfect her art. Her many trips helped her open her horizons and to perfect English and Spanish. Passion for Excellence in Customer Service she wanted to come home. She is now joigning her little sister Sarah and will help you make the best choices.
Frédérique, l’œil scintillant de la caméra
Frédérique c'est notre spécialiste des photos. Elle photographie les bijoux que vous admirez sur Facebook. Elle fait partie de l'équipe de la Forge depuis maintenant 6 ans et ce n'est pas qu'une photographe émérite, elle détient un certificat en gemmologie, c'est donc une experte des pierres. Juste avant qu'elle tombe enceinte d'une belle princesse, elle avais entamé un cours en joaillerie. C'est donc une véritable passionnée de bijoux et elle doit souvent se mettre des freins, parce qu'elle pourrait acheter la bijouterie au grand complet. Elle ADORE les bijoux.