Our story

2022

La Forge d'or is celebrating its 40th anniversary this year. It is therefore part of the regional history. Indeed, the team/management of this family jewelry store is pleased to announce that it is the oldest retail business with a storefront on Île Perrot. She is also proud to say that she has been actively involved in the community since her beginnings in 1982.

2019

After 37 years of history, it is a completely new, completely refined and enlarged premises that will stand before us. The walls are immaculate white to allow us to pay all our attention to the sparkling jewels that adorn the displays. As Tanya Desforges so aptly puts it, this new decor had to be “pure and clear to maximize the color effect of the stones”. She also wanted there to be more space so that her customers and employees would always be comfortable, even during periods of “extreme” traffic such as during holiday shopping.

2017

In 2017, his daughter Tanya took over with her great determination of a young woman. Revealing her strong family values, she sees big and is welcoming with a genuine kindness of all those who want to offer glittering gifts, to create vibrant memories.

2014

In 2014, a special prize from the Gala Ovation jury was awarded to La Forge d'Or Jewelery, which stood out for its family succession process.

2007

In 2007, La Forge d'Or jewelry celebrates its 25th anniversary. Twenty-five years ago, Serge Desforges had his jeweler's diploma, a few pennies and ambition in his possession. It was on Boulevard Perrot that he decided to open his first jewelry store before moving, five years later, to Grand Boulevard.

1982

It all began with Serge Desforges, who set up shop in Ile-Perrot in 1982.

OUR MISSION

In our workshop, creativity is at the center of our approach. No matter your style, whether refined or casual, we will surprise you with our tailor-made creations that suit you. And to all those who wish to protect their heritage, we offer solutions for the repair and lasting conservation of your most precious ornaments.

VALUES

Creativity: always create with the passion of our beginnings. To renew oneself and go even further. Have the eye to create new seductive jewelry. To be unique and original in the details, in our philosophy, in our service, in our presentations and everywhere in the store.

Desire: to invite people to want to offer themselves or to offer a precious gift. Offer jewelry that allows our customers the desire to express their love and ardor for their feelings for an important person in their life.

Experience: sharing our knowledge with our customers. Guide them in the choice of their purchase according to their real needs, their habits and their rhythm of life. To be the reference in restoration and conservation of jewels.

Respect: at the base of all possible relationships. Be true. Be attentive and open-minded at all times. Be fair to everyone and have consideration for every customer.

Refinement: Embody elegance and distinction. The jewels are symbols of abundance, luxury, presence and prosperity. The brilliance and sharpness of the materials have a great influence on the manner and subtlety of wearing them.

OUR TEAM

Tanya Desforges, owner, jeweller, manufacturing, repair and sales consultant & official jewelry store succession

We shine, from father too daughter! For almost 40 years, La Forge d'Or has been offering dream and jewelry of highest quality to the public. Everyone as a very strong listening and respect philosophy. The wish of every visitor comes first. The owner, Tanya Desforges , is a girl, a woman of heart and a full-time mother. Today, she proudly carries the family torch. It's the beginning of a great adventure at La Forge d’or.

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Serge Desforges, founder of the shiny effect

Serge, who founded La Forge d'Or in 1982, has many arrows to his bow. In addition to being a jeweller, he is also a watch and clockmaker, a diamond dealer and very sympathetic. For years, he passed on his knowledge to the employees as well as to his daughter who now owns the jewelry store.

Serge is now retired. He knows that his third "baby" is between good hand with Tanya and her team. If you're lucky, you might bump into him behind the counter, one of his four.

Frédérique, the twinkling eye of the camera

Frédérique is our photo specialist. She photographs the jewelry you admire on Facebook. She has been part of the Forge team for 10 years and she is not only an emeritus photographer, she holds a certificate in gemology, so she is an expert in stones. Just before she became pregnant with a beautiful princess, she had started a course in jewelry. She is therefore a real jewelry enthusiast and she often has to put the brakes on, because she could buy the entire jewelry store. She LOVES jewelry.

frederiqued@laforgedor.com

Vatché, doctor of brilliant repairs

Our jeweller Vatché is a true passionate man. The proof: he has been practicing the profession since the age of 10. When we asked him why he chose this profession, he replies that it was his destiny. His gentle and wise temperament makes him the perfect person to take care of repairing and pampering your precious jewels. But what he loves the most is when he can use his imagination and create new jewelry.

Anaïs, Artist of the shiny jewelry

Anaïs is responsible for performing a double check before the repairs are sent to the workshop. She also takes care of your various projects. After completing a DEC in Visual Arts at Cégep de Saint‑Laurent, which helped develop her artistic path, she chose to specialize in jewelry and completed her training at the École de joaillerie de Montréal in 2024. She has been part of the La Forge d'Or team for almost two years, and her love for gemstones and precious metals continues to grow. Taking care of jewelry and creations has become a true passion.

Audrey, the shining youth

At La Forge d’Or, we’re fortunate to have Audrey, our youngest CEGEP student, who has been part of the team for over two years. Audrey is also a provincial‑level ringette player, which reflects her team spirit, discipline, and passion. She is always attentive to our clients and knows exactly how to showcase our jewelry to offer them a unique experience. We are proud to have her on our team and to be able to count on her energy and professionalism.

Isabelle, le sourire brillant

Nous avons le plaisir d’accueillir Isabelle dans notre équipe chez La Forge d'Or. Bien qu'elle soit nouvelle ici, elle fait partie de la grande famille de La Forge d'Or depuis toujours, étant une cliente fidèle et amie de longue date de Tanya. Isabelle rejoint notre équipe en tant que gestionnaire pour épauler Tanya dans la gestion quotidienne de la bijouterie. Forte de son expérience de 14 ans en tant que propriétaire et gestionnaire de sa propre garderie, elle apporte une expertise précieuse en gestion et en relations humaines. Créative et passionnée, elle ne tient pas en place. Amoureuse du détail, du beau et du bien fait, Isabelle adore apporter sa petite touche de magie!

Nous sommes ravis de l’avoir parmi nous et impatients de voir l'impact qu'elle aura sur notre équipe et notre service à la clientèle.

isabellem@laforgedor.com

Gabriel

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