In our workshop, creativity is at the center of our approach. No matter your style, whether refined or casual, we will surprise you with our tailor-made creations that suit you. And to all those who wish to protect their heritage, we offer solutions for the repair and lasting conservation of your most precious ornaments.
Desire: to invite people to want to offer themselves or to offer a precious gift. Offer jewelry that allows our customers the desire to express their love and ardor for their feelings for an important person in their life.
Experience: sharing our knowledge with our customers. Guide them in the choice of their purchase according to their real needs, their habits and their rhythm of life. To be the reference in restoration and conservation of jewels.
Respect: at the base of all possible relationships. Be true. Be attentive and open-minded at all times. Be fair to everyone and have consideration for every customer.
Refinement: Embody elegance and distinction. The jewels are symbols of abundance, luxury, presence and prosperity. The brilliance and sharpness of the materials have a great influence on the manner and subtlety of wearing them.
Tanya Desforges, owner, jeweller, manufacturing, repair and sales consultant & official jewelry store succession
Serge Desforges, founder of the shiny effect
Serge is now retired. He knows that his third "baby" is between good hand with Tanya and her team. If you're lucky, you might bump into him behind the counter, one of his four.
Frédérique, the twinkling eye of the camera
Frédérique is our photo specialist. She photographs the jewelry you admire on Facebook. She has been part of the Forge team for almost 7 years and she is not only an emeritus photographer, she holds a certificate in gemology, so she is an expert in stones. Just before she became pregnant with a beautiful princess, she had started a course in jewelry. She is therefore a real jewelry enthusiast and she often has to put the brakes on, because she could buy the entire jewelry store. She LOVES jewelry.
Sarah Claude, gleam manager
Vanessa, buyer of shiny things
Jessika, brilliant mood maker
Jessika has been part of our team for a year now.
However, she has over 25 years of experience in customer service. She is with us two to three days a week to save time for her company Joséphine Co. Not only does she create a pleasant atmosphere with her ever present smile, but she is also the one who makes the candles that we use in store offering you a soothing fragrance at all times.
Come see it in store to receive unparalleled service.